Client Overview
Agricultural Mfg. & Textiles, Inc. (AMT) was founded in 1975 to provide quality products to the poultry industry. They are a wholesale distributor of equipment used primarily in the poultry, swine, and dairy industry. The company’s products include more than 900 items, such as winches, hardware, tools, wire, hose, belts, and cable. AMT has been using NetSuite for a little more than a decade to manage all aspects of their business, including eCommerce.
Challenges
With rapid growth, AMT found its existing inventory management systems inadequate to meet the growing business needs.
Primary challenges were:
Management of rapidly growing stocks and inventory
Planning and managing production matched to demand and supply
Reporting needs for financial decision-making
Limited localized resources for employee learning and training
Difficulties with decision-making, with significant business impact
AMT’s excess inventory in stock for long periods resulted in less than optimum storage usage. They also faced a shortage of inventory that led to increased waiting time resulting in delayed delivery. As the consumers buying behavior changed, AMT also needed to improve their digital presence. They saw the need to modernize their website to attract more customers and efficiently engage with their existing customers. AMT felt that even though they had been using NetSuite for almost a decade, some of their users were still untrained and hence they were still unable to use the full potential that NetSuite offered.
Solution and Strategy
Amzur’s experts helped revamp AMT’s website, allowing them to expand their customer database and improve customer satisfaction. Being an experienced NetSuite Solution Provider, Amzur suggested, designed, and implemented a solution to help optimize AMT’s inventory management.
Amzur rendered the following services:
Custom solution that committed inventory to sales orders only after prioritizing them based on certain factors identified by AMT
Restructuring AMT’s website to be responsive and mobile friendly using the new Cart and Reference Checkout modules available in NetSuite
NetSuite Training & Support
Customization using SuiteBuilder, SuiteScript 1.0, website redesign, and development
Automation for inventory management, production lines, and real-time financial reporting with no on-site maintenance allowed AMT to concentrate on its core business.
Benefits
Optimized inventory management allows accurate demand forecasts. With a revamped, responsive, mobile-friendly website, AMT increased sales efficiency and customer satisfaction. Training the users, discussing best practices, and walking AMT employees through NetSuite’s processes helped AMT realize the potential of their NetSuite ERP system. Other benefits include:
Facilitated learning for common tasks through document sharing and online tutorials resulting in time and cost savings
Increased employee morale, productivity, and engagement
Optimized inventory management that allows accurate demand forecasting and optimal inventory levels are maintained
With a revamped, responsive, mobile-friendly website, AMT increased sales efficiency and customer satisfaction.
Client’s feedback
I first contacted Amzur in 2015, and they quickly and efficiently helped our wholesale distribution company with customizations for our ERP and business processes. As someone who has worked with many business consultants over the years, I appreciated the manner in which they addressed our needs and effectively implemented real world solutions that achieved tangible results. I have continued to use Amzur over the years because our company realizes the value their services continue to provide our business. Whether it has been website upgrades, ERP customizations, or implementing changes to our business processes, Amzur has helped our company adapt to business specific needs, and helped sustain the growth of our business. I encourage any company needing assistance with similar business needs to reach out to Amzur.
Reid Taylor
AMT Operations Vice President
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